Editorial & Tipografia Contemporary Web

Google Sans Typography

Branded, geometric-humanist Google look. Clean, big tech aesthetic.

Google Sans big tech aesthetic rounded geometric friendly modern

Uso: Product and marketing sites that want a clean, big tech aesthetic.

Google Sans Typography

Contexto Histórico

Rounded, geometric forms feel friendly and modern, great for bold headings and hero copy.

Especificações Técnicas

Cores

Primárias

#737574

Secundárias

#F6F9F8

Efeitos

Tight tracking (-3%), 90% leading

Light/Dark

✓ Full / ✗ No

CSS

font-family: 'Google Sans', sans-serif; color: #737574; letter-spacing: -0.03em; line-height: 0.9;

Variáveis

--font-family: 'Google Sans', --text-color: #737574, --bg-color: #F6F9F8

Checklist

☐ Google Sans Font, ☐ Color: #737574, ☐ Tracking -3%, ☐ Background #F6F9F8

DESIGN.md

Design System: Google Sans

1. Visual Theme & Atmosphere

Branded, geometric-humanist Google look. Clean, big tech aesthetic. Rounded, geometric forms feel friendly and modern, great for bold headings and hero copy.

  • Density: 5/10 — Balanced
  • Variance: 4/10 — Moderate
  • Motion: 4/10 — Subtle

2. Color Palette & Roles

  • #737574 (#737574) — Primary surface or dominant color
  • #F6F9F8 (#F6F9F8) — Extended palette, decorative use

3. Typography Rules

  • Display / Hero: Google Sans — Weight 700, tight tracking, used for headline impact
  • Body: Google Sans — Weight 400, 16px/1.6 line-height, max 72ch per line
  • UI Labels / Captions: Google Sans — 0.875rem, weight 500, slight letter-spacing
  • Monospace: JetBrains Mono — Used for code, metadata, and technical values

Scale:

  • Hero: clamp(2.5rem, 5vw, 4rem)
  • H1: 2.25rem
  • H2: 1.5rem
  • Body: 1rem / 1.6
  • Small: 0.875rem

4. Component Stylings

  • Primary Button: Moderately rounded (0.75rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
  • Secondary / Ghost Button: Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
  • Cards: Moderately rounded (0.75rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
  • Inputs: Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
  • Navigation: Primary surface background. Active item: accent color indicator. Font weight 500 when active.
  • Skeletons: Shimmer animation matching component dimensions. No circular spinners.
  • Empty States: Icon-based composition with descriptive text and action button.

5. Layout Principles

  • Grid: CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
  • Spacing rhythm: Balanced. Base unit: 0.5rem (8px).
  • Section vertical gaps: clamp(4rem, 8vw, 8rem).
  • Hero layout: Split-screen (text left, visual right).
  • Feature sections: Zig-zag alternating text+image rows. No 3-equal-columns.
  • Mobile collapse: All multi-column layouts collapse below 768px. No horizontal overflow.
  • z-index contract: base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).

6. Motion & Interaction

  • Physics: Ease-out curves, 200-300ms duration. Smooth and predictable.
  • Entry animations: Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items.
  • Hover states: Subtle color shift + shadow adjustment over 200ms.
  • Page transitions: Fade only (200ms).
  • Performance: Only transform and opacity animated. No layout-triggering properties.

7. Anti-Patterns (Banned)

  • No emojis in UI — use icon system only (Lucide, Heroicons)
  • No pure black (#000000) — use off-black or charcoal variants
  • No oversaturated accent colors (saturation cap: 80%)
  • No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
  • No h-screen — use min-h-[100dvh]
  • No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
  • No broken external image links — use picsum.photos or inline SVG
  • No generic lorem ipsum in demos

Prompt para AI

Render a 2D isolated text on a solid background. Font Family: @Google Sans Font, Color: Hex #737574, Background: #F6F9F8, Tracking: Tight (-3%), Leading: 90%, Alignment: Strictly Left Aligned, Position: Center, Scale: 50%.

Última sincronização: 01/04/2026