Editorial & Tipografia 2020s Modern

Minimal & Direct

Minimal & Direct — Design landing page com minimal text, white space heavy, single column layout. Template e prompt pronto para IA.

Minimal text white space heavy single column layout direct messaging clean typography visual-centric fast-loading

Uso: Marketing, Conversão, Lead gen

Minimal & Direct

Contexto Histórico

Estilo Minimal & Direct representa uma tendência moderna em design UI/UX web com foco em landing page.

Especificações Técnicas

Cores

Efeitos

Very subtle hover effects, minimal animations, fast page load (no heavy animations), smooth scroll

Light/Dark

✓ Full / ✓ Full

CSS

max-width: 680px, margin: 0 auto, padding: 4rem 2rem, font-size: 18-20px, line-height: 1.6, minimal animations, no box-shadow, clean borders only

Variáveis

--content-max-width: 680px, --spacing-large: 4rem, --font-size-body: 18px, --line-height: 1.6, --color-text: #1a1a1a, --color-bg: #ffffff

Checklist

☐ Single column centered, ☐ White space generous, ☐ One primary CTA only, ☐ No decorative images, ☐ Page weight < 500KB, ☐ Load time < 2s

DESIGN.md

Design System: Minimal & Direct

1. Visual Theme & Atmosphere

Minimal & Direct — Design landing page com minimal text, white space heavy, single column layout. Template e prompt pronto para IA. Estilo Minimal & Direct representa uma tendência moderna em design UI/UX web com foco em landing page.

  • Density: 3/10 — Airy
  • Variance: 3/10 — Restrained
  • Motion: 6/10 — Expressive

2. Color Palette & Roles

  • Palette derived from style keywords and era context

3. Typography Rules

  • Display / Hero: System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact
  • Body: System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line
  • UI Labels / Captions: System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing
  • Monospace: JetBrains Mono — Used for code, metadata, and technical values

Scale:

  • Hero: clamp(2.5rem, 5vw, 4rem)
  • H1: 2.25rem
  • H2: 1.5rem
  • Body: 1rem / 1.6
  • Small: 0.875rem

4. Component Stylings

  • Primary Button: Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
  • Secondary / Ghost Button: Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
  • Cards: Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
  • Inputs: Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
  • Navigation: Primary surface background. Active item: accent color indicator. Font weight 500 when active.
  • Skeletons: Shimmer animation matching component dimensions. No circular spinners.
  • Empty States: Icon-based composition with descriptive text and action button.

5. Layout Principles

  • Grid: CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
  • Spacing rhythm: Balanced. Base unit: 0.5rem (8px).
  • Section vertical gaps: clamp(4rem, 8vw, 8rem).
  • Hero layout: Split-screen (text left, visual right).
  • Feature sections: Zig-zag alternating text+image rows. No 3-equal-columns.
  • Mobile collapse: All multi-column layouts collapse below 768px. No horizontal overflow.
  • z-index contract: base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).

6. Motion & Interaction

  • Physics: Spring — stiffness 120, damping 20. Confident, weighted transitions.
  • Entry animations: Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items.
  • Hover states: Scale(1.03) + shadow lift over 200ms.
  • Page transitions: Fade + slide (300ms).
  • Performance: Only transform and opacity animated. No layout-triggering properties.

7. Anti-Patterns (Banned)

  • No emojis in UI — use icon system only (Lucide, Heroicons)
  • No decorative gradients — flat color only
  • No shadows heavier than 0 2px 8px rgba(0,0,0,0.08)
  • No pure black (#000000) — use off-black or charcoal variants
  • No oversaturated accent colors (saturation cap: 80%)
  • No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
  • No h-screen — use min-h-[100dvh]
  • No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
  • No broken external image links — use picsum.photos or inline SVG
  • No generic lorem ipsum in demos

Prompt para AI

Design a minimal direct landing page. Use: single column layout, maximum white space, essential content only, one CTA, clean typography, no decorative elements, fast loading, direct messaging.

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Última sincronização: 01/04/2026